Skip to content
Seafront villa with a pool at dusk

We sold 200+ properties before we ever marketed one

Genti is a real estate marketing agency founded by former agents. We give agents and brokerages what we were looking for when we ran our own agency: marketing that understands sales.

200+

properties we sold ourselves before moving into marketing

140+

agents and brokerages we have worked for

95%

of clients stay with us for more than 6 months

3

continents: Europe, the Middle East and Asia, North America

Why we started Genti

We know what a real conversation with a buyer sounds like, because for years we had them every day. Every campaign we run is built on that.

Mateusz Gancarz and Kornelia Serwata, founders of Genti
Mateusz and Kornelia, founders of Genti
  1. 1Since 2018 · Wrocław

    A new-build property agency

    We ran a property agency in Wrocław, Poland, selling new-build apartments for developers. Over those years we had several thousand conversations with buyers and sold more than 200 properties.

  2. 2Turning point

    Deciding to do the marketing ourselves

    We could see what marketing might do for us, but the agencies that approached us didn't know how an agent works or what our clients worry about. So we decided to do it ourselves.

  3. 3Since 2022

    Genti: marketing run by agents

    We combined our sales experience with marketing that works and started rolling it out for other agencies. That is how we built the agency we would want to hire ourselves.

  4. 4Today

    140+ agents and brokerages on three continents

    We work with agents, brokerages and developers across Europe, the Middle East and North America: from Poland and Spain to Dubai, Cyprus, the USA and Canada.

Two former agents, one agency

On the free strategy call you talk directly to one of us. We both know an agent's job from the inside.

Mateusz Gancarz

Mateusz Gancarz

Co-founder of Genti · ads and strategy

Spent 4 years as a property agent. Today he leads strategy and ad campaigns: Meta, Google and websites that turn visitors into enquiries.

Book a call with Mateusz
Kornelia Serwata

Kornelia Serwata

Co-founder of Genti · personal brand and video

Spent more than 3 years as a property agent in Wrocław. Today she builds agents' personal brands: content, scripts, filming and editing.

Book a call with Kornelia

How we work with agents and brokerages

Real estate only

We don't do marketing for every industry going. We know the questions buyers and sellers ask, because we used to answer them ourselves.

We measure sales

What counts is enquiries, viewings and signed deals, not clicks and reach.

One joined-up system

Personal brand, website, ads and video work together and lead the buyer to a conversation with you.

Brand and leads at once

We build recognition for the long term and enquiries right now. First enquiries usually arrive within 7–10 days.

Weekly optimisation

We improve campaigns in 7-day sprints instead of waiting months for "the algorithm to learn". Your budget goes where it works.

The agency we would want to hire ourselves

  1. 01

    Practice, not theory

    We know what an agent's job looks like because we did it. We don't learn on your budget.

  2. 02

    Messaging built on value

    We won't promise a sale in 7 days in your marketing either. We talk about your clients' real problems, so they recognise themselves in your content.

  3. 03

    Full service

    We run all of your marketing: strategy, brand, website, campaigns and video. It all works together, not as separate pieces.

  4. 04

    A long-term view

    We build foundations that give you predictable results and add value to your business for years.

  5. 05

    More than a package

    We keep testing new ideas and rolling them out for clients. We also back up your sales, from the first conversation with a lead to the signed contract.

SpainUAECyprusUSACanadaPolandPersonal brandMeta and Google campaignsWebsitesVideo

See whether we can help your business

30 minutes online, no commitment. You talk directly to Mateusz or Kornelia.

Book a free strategy call

Genti sp. z o.o.

The owner of www.marketingagenta.pl is Genti Spółka z ograniczoną odpowiedzialnością (a Polish limited liability company), registered office: ul. Niemczańska 39/6, 50-561 Wrocław, Poland. The company is entered in the register of entrepreneurs of the National Court Register (KRS) kept by the District Court for Wrocław-Fabryczna in Wrocław, 6th Commercial Division, under KRS no. 0001043528, NIP (tax ID) 8992964282, REGON 52566946100000, and is represented by Mateusz Gancarz, President of the Management Board.

Under a cooperation agreement, the website may also be used by Kornelia Serwata, with registered office at ul. Łęczycka 4/3, 53-632 Wrocław, Poland, to promote and sell online courses.