Clients choose experts
Property owners want an agent who knows the market and has a track record. A strong online brand shows what you know before you ever meet.
Social media for real estate agents that wins you clients
Stop posting for reach. We create content that proves your expertise before the first meeting and brings you property owners and buyers.
Clients look agents up online before they call. Stop competing on commission and start winning on expertise.
90% of Genti’s own clients come to us through our founders’ personal brands. We build the same system for agents.
Why agents with a personal brand win more business
We know how hard it is to find time for social media when you’re out on viewings all day. But without a personal brand it gets harder every year to stand out.
Clients can find you
Owners look for an agent on Google and social media first. A professional presence online puts you in front of them every month.
Starting early puts you ahead
More and more agents are building a presence online. The ones who started early are already the go-to experts in their area. The sooner you start, the sooner that’s you.
A steady source beyond referrals
Waiting for referrals is a gamble. A personal brand brings you enquiries every month, whatever the market is doing.
Videos that bring clients to you
Each format has its place in the sales process, from getting known in your area to presenting a specific property. These are reels we made for our clients. They’re in Polish, but you’ll see the formats and the editing style.
Already filming and only need your reels or ads edited?
See video editingYou film. We do the rest
The four parts of an agent’s personal brand in one service. You approve every post and video before it goes live.
Scripts
A library of scripts that fits your personality: listing presentations, expert tips and relationship-building videos. No more wondering what to say.
Filming
Coaching on how to film: how to speak naturally, where to stand, what to do with your hands. You practise until you feel at ease on camera.
Reels and editing
You send us the clips from your phone, we turn them into professional videos. Dynamic but restrained, with no icons flying across the screen.
Video editingSocial media
We turn one video into content for Instagram, Facebook, TikTok and YouTube, with captions and a publishing plan.
5 steps to an agent brand that brings you clients
From analysing your market, through confidence on camera, to a regular presence on every platform your clients use.
- 1
01 · DiscoveryWe find what makes you different
No two agents are the same. We look at your personality, the way you work, your experience and your local market, and at what other agents in your area are missing in how they communicate.
From that we design a personal brand strategy that sets you apart and attracts the clients you want.
Result: A brand strategy built around you and your market.
- 202 · Coaching
We build your confidence on camera
Most agents feel nervous about filming. That’s normal. So you get coaching on filming technique: how to speak naturally, where to stand, what to do with your hands.
You practise different scripts until you feel confident. We start with easier formats, such as short 7-second clips or voice-over videos.
Result: You film without stress, in your own style.
- 3
03 · ScriptsWe hand you ready-made scripts
No more blank moments in front of the camera. We prepare a library of scripts, from listing presentations and expert advice to videos that build a relationship with your audience.
Every script is based on your own experience: deals that went well, tricky situations and the questions you hear most.
Result: You know exactly what to say and how to say it naturally.
- 4
04 · VideoWe produce premium videos
You send us the clips from your phone and we turn them into professional videos. The edit is dynamic but restrained, with no flying icons or effects for the sake of it.
Viewers should remember your knowledge and your personality, not a flashy edit. You are the star of the video.
Result: Finished reels without hours in editing software. More about video editing
- 505 · Growth
We reach your clients wherever they are
We turn one video into content for four platforms: Instagram, Facebook, TikTok and YouTube, with captions, hashtags and a publishing plan. We don’t chase viral views. We want to reach people in your area who are thinking about selling.
Result: A regular presence where your clients spend their time.
All your content in one clear place
Handing off social media usually means chaos: emails, messages and edits spread across different places. Our app gives you full control of the process in one clear view.
- Everything in one placeScripts, clips, finished videos and posts in one app instead of scattered emails and messages.
- Full visibilityYou see what’s in progress, what’s waiting for your approval and what’s already live.
- Every post accounted forEdits and comments stay with the piece of content they belong to, not in five different places.
What makes our approach different
Running a profile is not the same as building a brand that wins you business. Your content should answer your clients’ questions and lead them to a conversation with you.
That’s why we start with your market and your sales process, and only then plan the content.
- Industry knowledge
- Deep understanding of real estate. We were agents ourselves
- Others:No real estate background
- Content
- Built around how your clients make decisions
- Others:Generic templates that don’t fit your sales process
- Support
- Full strategic and practical support as you grow
- Others:Technical posting only
- Materials
- Professional video, strategy and case studies
- Others:Surface-level material with no client insight
- Format
- Video that builds trust on every platform
- Others:Simple graphics that don’t build trust
- Time horizon
- A brand-building system with a long-term strategy
- Others:“I’ll do your Instagram”, with no plan beyond that
| Area | genti. | A social media assistant |
|---|---|---|
| Industry knowledge | Deep understanding of real estate. We were agents ourselves | No real estate background |
| Content | Built around how your clients make decisions | Generic templates that don’t fit your sales process |
| Support | Full strategic and practical support as you grow | Technical posting only |
| Materials | Professional video, strategy and case studies | Surface-level material with no client insight |
| Format | Video that builds trust on every platform | Simple graphics that don’t build trust |
| Time horizon | A brand-building system with a long-term strategy | “I’ll do your Instagram”, with no plan beyond that |
I’ll show you how to go from an agent nobody knows to the one clients find first on social media.
Kornelia Serwata, co-founder of Genti and a real estate agent in Wrocław for more than 3 years
I know how hard it is to find time for social media when you’re running from one viewing to the next. I also know that clients check agents online before they ever get in touch.
Today I help agents across Europe, the Middle East and North America build a brand that keeps working while they sleep: I create their content and strategy and show them how to build steady expert status in their area.
Don’t need the full service? Start with video editing
What agents tell us
Google reviews are always polished. So here are the unedited messages our clients actually send us (most of them in Polish).
Start attracting clients
Watching what other agents post won’t bring you clients. Creating useful content will. On a free call we’ll show you how to build a personal brand that attracts the right clients.
See available timesIt all starts with a conversation
In 30 minutes we’ll lay out a social media strategy for your market. You’ll know what content to create, how to publish it and how to turn followers into clients.
Prefer email? kontakt@marketingagenta.pl
- 30 minutes · free · online
- You talk to Kornelia Serwata, a former agent
- No commitment. You decide after the call
Frequently asked questions
Don't see your question? Ask us on the call or email kontakt@marketingagenta.pl.
We understand. Most agents feel uncomfortable on camera at first. That’s why we start with filming coaching and build your confidence step by step. We always begin with easier formats, such as short 7-second clips or voice-over videos, and raise the bar gradually.
We handle the scripts, editing and publishing, so your time goes mainly into filming. How much you need depends on your skills: some agents need less time, others a little more.
Yes. We don’t copy templates or generic content. Every script is based on your own experience: deals that went well, tricky situations and the questions you hear most. So your content talks about the real issues in your property market.