Win more listings
We reach property owners in your area who are thinking about selling. That is how you grow your stock of listings, exclusives included.
Ad campaigns for real estate agents
We run Meta, Google and YouTube campaigns for agents and brokerages in Spain, Dubai, Cyprus and beyond. Most of the ads are videos with you in them: we write the scripts, edit the footage and build forms that filter out time-wasters.
- 140+
- agents and brokerages we have worked with
- 200+
- properties we sold ourselves before moving into marketing
- 7–10 days
- to the first enquiries after a campaign goes live
Clicks are not clients.
Many agents come to us after campaigns that brought clicks but no clients. So every campaign we run rests on four rules.
- 01
One clear goal: enquiries, not likes
Instead of hitting “Boost post”, we set the objective, the audience and the form. Every ad has one job: a message from someone who wants to buy or sell.
- 02
Calls with people ready to decide
The questions in the form filter out wrong numbers and casual browsers. You only call the people worth talking to.
- 03
Messages written by people from the industry
We sold property ourselves, so we know what convinces a buyer or a seller. We don’t test guesses on your budget.
- 04
You see which enquiry became a deal
Your report shows leads, deals and cost per client, not just clicks. That tells us what to scale and what to switch off.
A campaign starts with a goal, not an ad
A homeowner selling a flat in Alicante needs a different message from an investor looking at an apartment in Dubai. So first we agree who you want to reach, and only then choose the channels and the creatives.
Sell your listings
Ads for a single listing can reach up to 70,000 potential buyers. That also gives you a strong argument when you pitch for an exclusive.
International buyers
Selling abroad? We find buyers in the countries that actually buy in your market, across Europe, the Middle East and North America, and bring their enquiries straight to you.
New developments
Campaigns that promote a development and build a list of likely buyers for apartments and houses, off-plan included.
Show up where your buyers and sellers are
Facebook and Instagram
Reaching new clients
We reach buyers and property owners before they start looking for an agent. The form inside the ad qualifies each enquiry straight away.
Capturing active demand
You appear at the top of the results at the moment someone is searching for an agent in your area.
YouTube
Trust before the first call
Video shows you and your agency before a client picks up the phone, and positions you as the local expert.
The video ads we make for you
95% of the ads we make today are videos with the agent in them. People engage with them more, so Meta shows them more widely and more cheaply than static images. The examples below are real client ads, recorded in Polish.
01
Expert videos
You answer the questions buyers ask and show why your area is worth buying in.
02
Project videos
A walk-through of a specific property, off-plan included, built from the developer’s brochure.
03
No-agent videos
Short videos of the property alone, for agents who would rather not be on camera.
What your campaign includes
A campaign is more than settings in an ads manager. We take care of everything that happens before the click and after it.
A plan built around your budget, goal and market. You know who we are targeting, where and why.
Material made for your agency, not a template recycled across every industry.
We write the scripts and give you feedback on your takes. You film on your phone, we handle the editing.
Qualifying questions filter out casual contacts. When the campaign needs one, we build a dedicated page.
How many leads, how many deals and what each client cost. Improvements in weekly sprints.
Campaign results for our clients
“The campaigns are perfectly put together and the leads really do turn into signed agreements. (…) The investment paid for itself very quickly: four properties from this campaign are already sold.”
“What mattered most to me throughout the campaign was knowing that Mateusz and Kornelia were looking after it, watching the reach and not burning through the budget.”
“I’ve worked with Genti on marketing for my agency for quite a while. I’ve worked with several agencies, but this is the only place where I got measurable results.”
Before we ever touched marketing, we sold more than 200 apartments ourselves. Since 2018 we've had thousands of real conversations with buyers, so we know what actually moves a deal. Now we run the agency we would want to hire.
From first call to first enquiries in 4 steps
At every stage you know what is happening with your campaign and how we measure whether it works.
- 1Step 01 · call
Free audit
We look at the ads you run today, who your buyers and sellers are and where your enquiries come from. You keep the recommendations whether or not you decide to work with us.Result: You know what makes sense in your market, and what doesn’t.
- 2Step 02 · plan
Campaign strategy
We match the goal, channels, audiences and budget to your market, then plan the creatives and write the video scripts.Result: You get the plan and the cost in black and white.
- 3Step 03 · launch
Going live
We build the ads, the qualifying forms and the tracking, then launch the campaigns. You spend your time with clients.Result: First qualified enquiries usually within 7–10 days.
- 4Step 04 · optimise
Reports and improvements
We monitor and adjust the campaigns as they run. Your report shows how many leads came in, how many turned into deals and what each client cost you.Result: We scale what works in weekly sprints.
Genti campaigns vs. typical ad management
Almost anyone can set up an ad today. The hard part is getting a buyer or seller to trust an agent they have never met.
We sold property ourselves, so we build every campaign around how clients actually choose an agent.
- Industry
- Real estate only. We sold property ourselves
- Others:Every industry, one after another
- Campaign goal
- Enquiries and signed deals
- Others:Clicks and reach
- Creatives
- Videos with you, scripts and copywriting
- Others:Template graphics used for any business
- Enquiries
- Forms that filter out time-wasters
- Others:Every contact, including random ones
- Reporting
- Leads, deals and cost per client
- Others:Clicks and impressions
- Scope
- Campaigns joined up with your website, brand and video
- Others:One channel, one idea
| Area | genti. | A typical agency or freelancer |
|---|---|---|
| Industry | Real estate only. We sold property ourselves | Every industry, one after another |
| Campaign goal | Enquiries and signed deals | Clicks and reach |
| Creatives | Videos with you, scripts and copywriting | Template graphics used for any business |
| Enquiries | Forms that filter out time-wasters | Every contact, including random ones |
| Reporting | Leads, deals and cost per client | Clicks and impressions |
| Scope | Campaigns joined up with your website, brand and video | One channel, one idea |
Let’s talk about a campaign for your agency
30 minutes online, free. We’ll go through the ads you run now and show you how to win listings and reach buyers in your market.
Prefer email? kontakt@marketingagenta.pl
- 30 minutes · free · online
- A concrete plan for your market
- No commitment. You decide after the call
Questions about ad campaigns
Don't see your question? Ask us on the call or email kontakt@marketingagenta.pl.
Facebook and Instagram (Meta), Google and YouTube. We choose the channels by goal: some work best for winning listings, others for reaching buyers in other countries.
No, but ads with your face usually build more trust than graphics alone. We write the scripts and give you feedback on your takes, and we can take the editing off your hands.
Yes. As well as winning new listings, we help you sell the ones you have. Ads can reach up to 70,000 potential buyers, which is also a strong argument when you pitch for an exclusive.
Campaigns work best alongside a website or landing page that shows your reviews and what sets you apart, and qualifies each enquiry. If you don’t have one, we can build it.