How a Warsaw-based agent built a steady source of Dubai sales

Where he started

Łukasz was starting almost from zero in a market that was new to him. His sales had come from referrals and past clients in Warsaw, and that source runs dry by definition: you can't scale into a completely different market on it. Dubai needed a brand-new lead source, and Łukasz had no social media at all. Not one post, not one follower. We were literally starting from an empty account.

• 01No social media presence at all
• 02Sales based only on referrals and old contacts, a source that runs out
• 03No system for finding new clients for the Dubai market
• 04Competition from agents already established on the ground in Dubai

Today, less than a year later, he has a steady, predictable flow of new, high-quality leads that doesn't depend on how many friends happen to refer him.

We started at the end of October 2025. The first months went very well: we rode the launch with plenty of quality leads. In early March 2026, conflict broke out in the Middle East and we had to change approach: less direct sales push, more reach built through educational content. Despite the ongoing crisis, we kept generating new leads and steadily improved their quality.

Rebuilding from scratch: standing out in a market dominated by Dubai-based agents

1. Defining the target buyer

We focused on people buying to invest, flip or rent out, interested in new off-plan apartments from developers.

2. Clear advantages over the competition

For a Polish buyer, the Dubai market is dominated by agents they will never meet in person, who call from Dubai numbers and sell the entire available inventory with no selection. We decided to turn that into Łukasz's advantage, not his limitation.

First, he has access to a group of investors with whom he negotiates bulk purchases, which means genuinely better prices for his clients, something a single agent usually can't offer. Second, he lives in Warsaw, so clients can meet him in person for a coffee instead of only talking through a screen. When you're buying abroad for several hundred thousand złoty, that makes a huge difference to how safe you feel. Third, he calls from a Polish number, not a Dubai one like most of the competition. It sounds like a small detail, but from the first contact it builds trust instead of suspicion.

3. A focused offer

Instead of selling everything on the market, we narrowed the offer to a handful of the best developers, so he presents carefully chosen projects with real investment potential and good purchase terms.

4. Channels and automation

The Meta Ads campaigns on Facebook and Instagram were built on educational videos (why invest in Dubai, who buys there, what Polish buyers choose), backed by content on specific developer projects. On top of that: automated SMS follow-ups to warm up leads, and a campaign promoting weekly investor webinars run by Łukasz's partners in Dubai, which also fed remarketing.

Stress test: March 2026 and the Middle East conflict

March 2026 brought conflict to the Middle East, right as the campaign was gaining momentum after a great start. It was the moment many agents selling in the region simply paused, or cut their budgets hard, waiting for things to calm down.

Instead of pulling out, we changed tactics. Less direct sales push, more reach and trust built through educational content explaining why investing in Dubai still makes sense, even in uncertain times. The result? Despite the ongoing crisis, the campaign didn't fade. It kept generating new leads month after month, and their quality kept rising. At the end of August 2026, almost six months after the conflict began, results are still holding at a steady, high level.

Results, despite the Middle East crisis

Despite the ongoing conflict and the change of strategy in March, results have held at a steady, high level to this day. In numbers, from October 2025 to August 2026: 450 leads and a reach of 114,316 unique accounts.