Where she started
Klaudia has been selling on the Costa Blanca for several years, mostly through referrals and partnerships with other agencies. She contacted us in August 2025 and the campaign went live in October. She found us through my ads: she liked how I talk about marketing, and that I have real experience selling property.
Before us, she had spent a few months with another marketing agency, and it left her with real concerns. Leads were few, and the ones she got were poor quality. The agency promised to replace them, but little changed. The bigger problem was this: the ads ran from the agency's ad account and Facebook page, not Klaudia's. She couldn't see the data, she had no control over how she was presented, and if the contract ended she would lose everything: the history, the creative and every audience they had built.
- 01Few leads, and the ones she got were poor quality and unresponsive
- 02Ads run from the agency's account, not hers, so she had no control and didn't own the data
- 03The risk of losing everything when the previous agency contract ended
- 04Worry that the same thing would happen with us
Before we started, we showed Klaudia how we work differently. Every ad runs from her own ad account and her own Facebook page. Her brand grows with every campaign, and the creative and data stay with her, however long she works with us.
A strategy built around specific buyers, not the market in general
1. Strategy session and two target groups
As with every new client, we started with a strategy session. Two clear target groups came out of it: investors with smaller budgets, and people buying a second home. We also noticed that business owners and doctors kept appearing among her past clients, so we aimed the campaigns squarely at those professions.
2. Targeting smaller cities instead of the obvious big ones
Her buyers come mainly from Poland. We deliberately left out Wrocław, Warsaw and the Tri-City and focused on smaller regional capitals instead. That is where most of the good clients came from in the end, including Łódź, Rzeszów and Szczecin.
3. Positioning on a real price gap
Compared with the better-known Costa del Sol, the Costa Blanca is cheaper and has fewer agents. We built a simple message on that: here you can buy for up to half the price of the Costa del Sol. That contrast brought in very good leads.
4. The offer split into two segments
For investors, we showed properties between €200k and €400k. For second-home buyers, villas and townhouses above €600k.
5. Video at the heart of the campaign
95% of Klaudia's ads are videos. We trained her to film them herself, with her partner, without a professional photographer. We write a script for every video. Some are built on developer footage of specific properties; others are educational, speaking to the target buyer's problems and the outcome they want. Klaudia films, and our team edits to a high standard, shaping every element to attract the right audience and convert.
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Book a callResults
The first phase, from October to mid-December 2025, brought 100 leads in 46 days, all from real, interested buyers. After a break, we restarted in June 2026. Across the whole period of active campaigns, about 4 months, the ads generated 340 leads and 6 sold properties.
On top of that, at the time of writing, nearly 100 more leads are actively in the pipeline. Some have already received specific proposals this month, and more flights and viewings are booked. August is holiday season, so some buyers can't fly to Spain yet, which naturally slows this stage down. Klaudia and her agent Sabina are steadily working to turn those conversations into sales.
The numbers look even stronger next to where she started: in 46 days Klaudia got more real, interested leads than in several months with her previous agency.
“Genti, which is Mateusz, Kornelia and Izabela, is an extremely professional and lovely team of specialists who know what they're doing and do it with passion. It wasn't just a good first impression: the standard they set at our first meeting is the standard they keep to this day. After 46 days of the campaign I had 100 leads, all real clients who came from videos I recorded myself (sometimes clients described the video, so I knew it was my lead and not one bought from some other database). Genti keeps improving how they find and reach clients based on our daily communication, and it works. They are understanding and flexible. They help create the content, write the scripts and give feedback. They work fast and efficiently. I found them through their Instagram ad, so I didn't have to search online, vet agencies and take a risk. This is one of those contacts everyone would rather keep to themselves because they're that good, but with their commitment and hard work they deserve every recommendation, and 10 stars, not 5. Thank you, Genti!”
