Where she started
Ada came to us in January with one goal: more clients.
Until then, her whole business ran on a single source: posts in a Facebook group for Polish expats in Dubai. It worked, but too slowly and on too small a scale to build a predictable business.
A few weeks into the project, things got harder. Conflict broke out in the Middle East, one of the toughest periods the Dubai market has seen. You would expect interest in property across the region to drop, and with it, demand for the services around it.
While we worked on the strategy, a few more challenges came up:
- 01A narrow, very specific audience. Far fewer people need a will or a visa than are simply thinking about buying in Dubai
- 02No way of finding clients beyond one Facebook group
- 03No personal brand yet, in a niche where buyers only hire someone they see as an expert
Rebuilding from scratch: campaigns, content, testing
1. Defining exactly who buys
We started by pinning down Ada's client: an investor who has already bought property in Dubai (or paid at least a 20% deposit) and now needs to sort out the legal side. That is a narrower group than "everyone interested in Dubai", but it is exactly the group that pays.
2. Meta Ads driven by test data, not assumptions
We launched broad, promoting the full range of services: wills, visas, company setup and bank accounts. Within the first month the data was clear about where demand was strongest. Wills brought in the most leads, so we moved the budget and the message there.
As the market shifted, the focus moved from wills to visas, and the offer grew from Dubai golden visas to Ras Al Khaimah and Umm Al Quwain as well.
3. Content that builds expert status
Alongside the ads we created a series of educational videos. Ada recorded them, and we handled the editing and promotion. The aim was not to "sell". It was to show her as the expert in a very niche topic, where trust decides who gets hired.
Is an uncertain market making clients harder to find in your niche too? Book a free strategy call and we'll show you where your business can improve.
Book a callResults, despite the crisis
Even with the conflict and a tough market, the campaign beat every expectation and did far better than the same period a year earlier. The business grew so fast that Ada had to hire extra help to handle the enquiries and deliver the work.
Hear Ada Konieczny talk about working with us
“We started working together and, honestly, I think I got a fifteen-times return on investment in the first month. And the second month is getting even better, despite the crisis.”
The video is in Polish. Quote translated.
