Privacy Policy

1. General information

This policy applies to the Website operating at the URL marketingagenta.pl (including subdomains such as ads.marketingagenta.pl).

The operator of the Website and the controller of personal data is: Genti sp. z o.o., ul. Niemczańska 39/6, 50-561 Wrocław.

The operator's contact email address: kontakt@marketingagenta.pl.

The Operator is the Controller of your personal data with respect to data provided voluntarily on the Website. The Website uses personal data for the following purposes:

• Handling submissions from forms (e.g. free audit, consultation, brief, video editing order, surveys) and contacting you about them
• Scheduling and conducting online consultations
• Sending requested materials (e.g. the audit) and emails with educational content and offers (newsletter)
• Presenting offers or information
• Selling courses and digital products in the shop (fulfilling orders and providing access to purchased products)
• Analysing traffic on the Website and running advertising campaigns

2. Legal bases for processing

We process your data on the basis of the GDPR (Regulation (EU) 2016/679 of the European Parliament and of the Council):

• Art. 6(1)(a) GDPR (consent) – sending the newsletter and marketing materials, analytics and marketing cookies
• Art. 6(1)(b) GDPR (contract and steps taken prior to entering into a contract) – handling enquiries about cooperation, consultations, fulfilling orders in the shop
• Art. 6(1)(c) GDPR (legal obligation) – tax and accounting obligations
• Art. 6(1)(f) GDPR (legitimate interest) – contacting you about your submissions, direct marketing of our own services, statistics, establishing and pursuing claims

3. Selected data protection methods used by the Operator

Places where users log in and enter personal data are protected at the transmission layer (SSL certificate). As a result, personal data and login details entered on the website are encrypted on the user's computer and can only be read on the destination server.

Only persons authorised by the Operator have access to personal data, and the tools in which we store data are secured with individual accounts and passwords.

An important element of data protection is the regular updating of all software used by the Operator to process personal data.

4. Hosting

The Website is hosted (technically maintained) on the servers of the hosting operator: Hostinger International Ltd.

5. Recipients of data

Your data may be transferred to entities that process it on our behalf (under a data processing agreement) or as separate controllers. We use the following providers:

• Hostinger – hosting of the Website
• Make (Celonis) – automatic transfer of form submissions to our tools
• Airtable – storing and handling submissions
• Resend – sending emails, including requested materials and the newsletter
• ClickUp – internal handling of submissions and team communication
• Turso – database of form submissions
• Cal.com – scheduling consultation appointments
• Tally – brief forms
• EasyCart and Stripe – handling orders and payments in the shop
• Google (Google Tag Manager, Google Analytics, YouTube) and Meta (Facebook pixel) – analytics and advertising, described in section 9
• Gumlet, YouTube, Spotify and Instagram – playback of embedded videos, recordings and posts

6. Transfers of data outside the European Economic Area

Some of the providers listed above are established or have servers outside the European Economic Area, in particular in the United States. In such cases, data is transferred on the basis of a European Commission decision finding an adequate level of protection (EU-US Data Privacy Framework) with respect to the providers covered by it, or on the basis of standard contractual clauses approved by the European Commission.

You can obtain a copy of the safeguards applied by writing to kontakt@marketingagenta.pl.

7. Your rights and additional information on how data is used

Your personal data is processed by the Controller for no longer than is necessary to carry out the related activities or than is required by law. We store data from submissions for as long as is needed to handle them and for any resulting cooperation, and then until the limitation period for claims expires. As regards marketing data, the data will not be processed for longer than 3 years or until consent is withdrawn or an objection is raised.

You have the right to request from the Controller:

• access to personal data concerning you
• its rectification
• erasure
• restriction of processing
• and data portability

Where we process your data on the basis of consent, you may withdraw it at any time, without affecting the lawfulness of processing carried out before its withdrawal. You can unsubscribe from the newsletter using the link in the footer of every message or by writing to kontakt@marketingagenta.pl.

You have the right to object to the processing of personal data for the purposes of the legitimate interests pursued by the Controller, including profiling; however, the right to object cannot be exercised where there are compelling legitimate grounds for the processing which override your interests, rights and freedoms, in particular the establishment, exercise or defence of legal claims. We always respect an objection to direct marketing.

You have the right to lodge a complaint about the Controller's actions with the President of the Personal Data Protection Office (UODO), ul. Stawki 2, 00-193 Warszawa.

Providing personal data is voluntary but necessary to handle a submission or order. You are not subject to decisions based solely on automated processing that would produce legal effects concerning you. Data may be used to tailor content and advertisements (marketing profiling), as described in section 9.

8. Information in forms

The Website collects information provided voluntarily by the user, including personal data, if provided.

The Website may record information about connection parameters (timestamp, IP address).

Data provided in a form is processed for the purpose resulting from the function of the specific form, e.g. to handle a submission, to send requested material or for business contact. In each case, the context and description of the form clearly indicate what it is used for.

8a. Purchases in the shop (courses and digital products)

Products in the shop are sold via the Stripe platform, and for this purpose the Controller additionally uses the easycart.pl service, through which payment is processed (the checkout page).

By providing data on the checkout page, the User transfers it to EasyCart and Stripe, which process it in accordance with their terms and privacy policies, linked on the cart page.

Products may also be purchased by email (kontakt@marketingagenta.pl). We process the data provided with an order in order to fulfil the order, to provide access to the purchased product and to comply with obligations under the law, in particular tax and accounting obligations.

The detailed rules of sale are set out in the Shop Terms and Conditions available at marketingagenta.pl/regulamin-sklepu (English translation: marketingagenta.pl/en/shop-terms).

8b. Controller's logs

Information about users' behaviour on the Website may be logged. This data is used for the purpose of administering the Website.

9. Key marketing techniques

The Operator uses Google Tag Manager and Google Analytics (Google Ireland Limited and Google LLC, established in the USA) for statistical analysis of website traffic. The service relies on cookies stored on the user's end device and may involve data such as the IP address or device identifiers. With regard to information about user preferences collected by the Google advertising network, the user can view and edit information derived from cookies using the tool: https://www.google.com/ads/preferences/

The Operator uses remarketing techniques that allow advertising messages to be tailored to the user's behaviour on the website. The technical prerequisite for such activities is that cookies are enabled.

The Operator uses the Facebook pixel (Meta Platforms Ireland Limited and, with regard to data transfers, also Meta Platforms Inc., established in the USA). This technology means that Facebook knows that a person registered with it uses the Website, which makes it possible to measure the effectiveness of advertisements and to target them to the relevant people. The service relies on cookies stored on the user's end device.

On the Website we embed videos and recordings from Gumlet, YouTube (in reduced-cookie mode, youtube-nocookie.com, where possible) and Spotify, as well as posts from Instagram. When they are displayed, the providers may receive your IP address and store their own cookies.

10. Information about cookies

The Website uses cookies. Cookies are computer data, in particular text files, which are stored on the Website User's end device and are intended for using the Website's pages. Cookies usually contain the name of the website they come from, the length of time they are stored on the end device and a unique number.

The entity that places cookies on the Website User's end device and accesses them is the Website operator. Cookies are used for the purposes set out above in the section "Key marketing techniques".

Two main types of cookies are used on the Website: "session" cookies and "persistent" cookies. Session cookies are temporary files stored on the User's end device until the User leaves the website or closes the browser. Persistent cookies are stored for the period specified in the cookie parameters or until they are deleted by the User.

Web browsing software usually allows cookies to be stored on the User's end device by default. Website Users may change their settings in this respect, including deleting or blocking cookies — detailed information is available in the help section or documentation of the web browser. Restricting the use of cookies may affect some of the functionalities available on the Website's pages.

Cookies placed on the Website User's end device may also be used by entities cooperating with the Website operator, in particular: Google (Google Ireland Limited, Google LLC), Meta (Meta Platforms Ireland Limited) and the providers of embedded content listed in section 9.

11. Managing cookies — how to give and withdraw consent in practice

If the user does not wish to receive cookies, they may change their browser settings. Please note that disabling cookies necessary for authentication, security or maintaining user preferences may make it difficult, and in extreme cases impossible, to use the websites.

You will find instructions for managing cookies in the settings of your web browser (Chrome, Safari, Firefox, Edge, Opera) and in the operating system settings of your mobile device (Android, iOS).