Videos on real estate marketing and the agent's job

Every episode of our YouTube series “Marka Agenta w Praktyce” (An Agent's Brand in Practice). The videos are in Polish, so each one comes with its key lessons written up in English.

YouTube channel Audio version (podcast)

Episode 27In Polish

Who can become a real estate agent?

From the outside, real estate looks like easy money, so plenty of people give it a try and many quit fast. Mateusz and Kornelia talk about who actually does well in this job and what it takes to start.

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Episode 26In Polish

Agent career · Other

What 2025 holds for the Polish property market, with mortgage adviser Łukasz Kałużny

Mortgages drive the property market. In Poland far fewer buyers were using a loan, and sales took much longer. A mortgage adviser with more than 12 years of experience explains how lending shapes demand and prices.

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Episode 25In Polish

6 Instagram mistakes real estate agents make

Want more local followers on Instagram, people who could turn into clients? Avoid these six mistakes. Each one comes with a concrete fix that Mateusz uses himself and with his clients.

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Episode 24In Polish

A personal brand that sells, with Szymon Mierzwa

How do you build a personal brand that sells on social media? Szymon Mierzwa, who helps people build and earn from their personal brands, shares the strategies behind his own following of nearly 120,000.

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Episode 23In Polish

How to win exclusive listings (and believe in them yourself)

Find it hard to sign exclusive agreements? Paulina Rzeszutek-Wąsowicz, an agent and agency owner from Wrocław, explains how she approaches working on exclusives.

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Episode 22In Polish

Cold calling to win exclusive listings, with Jakub Sykucki

Done well, cold calling can still win you listings. But how do you do it efficiently, and how do you get past the fear of picking up the phone? Jakub Sykucki answers these questions and more.

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Episode 21In Polish

Becoming an agent: how to choose the right agency

Thinking about a career in real estate? The first episode of the series “How to become a real estate agent” covers what to look for when you choose the agency you start with.

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Episode 20In Polish

4 proven ways to use paid ads in real estate

There are many ways to spend money on ads as an agent, and not all of them pay off. This video covers only the methods that have proven themselves in our own campaigns.

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Episode 19In Polish

Why real estate marketing doesn't work: 8 mistakes, with Radosław Tatara

The right marketing can bring a solo agent many more clients. A few mistakes can just as easily burn the budget. Mateusz and marketer Radosław Tatara take the most common ones apart.

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Episode 18In Polish

How much time and money does an agent need for marketing? With Wojciech Gniadzik

No time for marketing, no ideas, no budget to delegate? Most agents focus only on clients they can win right now. Wojciech Gniadzik, a successful agent in Wrocław, shows how he fits marketing in.

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Episode 17In Polish

7 things that tripled the results of my real estate ads

Meta's special ad category for housing can get in the way, yet you can still get excellent results. Mateusz runs campaigns for agents across Poland and keeps looking for small changes that improve them.

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Episode 16In Polish

Work for an agency or go independent? With Wojciech Gniadzik

Does an agent have to stay with an agency forever? How do you set up a business that runs on your own terms? Wojciech Gniadzik, an agent from Wrocław with 75 five-star Google reviews, shares his view.

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Episode 15In Polish

27 clients without prospecting: low-cost marketing that works (2023 review)

In 2023 Mateusz won 27 clients without a single cold call or message to a stranger, while spending more than 100 days travelling around Europe. Here is what he did and what it cost.

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Episode 14In Polish

How to succeed as a new agent, with Dariusz Nowak

How do you become an agent and succeed in your very first year? How do you handle client conversations, drop cold calling and still get top results? A conversation with one of our clients, an agent in Warsaw.

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Episode 13In Polish

6 costly ad mistakes real estate agents make

Planning your first ads, or already running campaigns? Wherever you are, this video can save you thousands in wasted budget.

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Episode 12In Polish

How to build a personal brand as an agent: 7 rules to follow

Should a real estate agent build a personal brand? We think so. This video covers 7 key rules for building a brand people recognise, and one that brings in clients.

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Episode 11In Polish

How to last in business as an agent: 5 lessons from 5 years

Get through your first year in business and the rest gets easier. After five years, Mateusz shares the lessons he learned from his own mistakes and from many conversations with mentors, family and friends.

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Episode 10In Polish

How to write a property listing that attracts buyers, with Ania Gratkowska

Two things bring more buyers to your viewings. The first is professional photos and video. The second is often overlooked, yet very powerful: a well-written listing.

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Episode 9In Polish

Should a real estate agency run ads? 5 reasons to think again

Work as an agent or run your own agency, and wonder whether ads make sense for you? Every agent we meet, new or experienced, has their own objections. Here are five reasons to reconsider.

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Episode 8In Polish

Is the new-build market the easiest start in real estate? With Adam Płóciennik

Thinking of becoming an agent? Know the hard parts too. The biggest is cold calling: nobody likes it, especially at the start. What if there were a segment where you never had to make one?

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Episode 7In Polish

Where to start your career in real estate

Want to become an agent but not sure where to start? New builds, resales or rentals: which is the best option for a beginner? Mateusz rates them on 10 factors to help you choose.

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Episode 6In Polish

3 things that improve the quality of your Facebook leads

Running Facebook ads but feel the leads could be better? Here are three elements that help you deal with weak contacts and make your calls more productive.

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Episode 5In Polish

Agents on Instagram: an expert profile that works, with Klaudia Pieczykolan

Want to win clients on Instagram? Mateusz talks to Klaudia Pieczykolan, a copywriter and social media manager who specialises in real estate.

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Episode 4In Polish

Your agent brand on Instagram: 4 types of content to post

What should a real estate agent post on Instagram? It can be a great source of clients, but it all depends on how you present yourself and what you create.

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Episode 3In Polish

Sell more in real estate, with sales trainer Sylwia Marek

To succeed in any industry, you have to become a good salesperson. Are good salespeople born, or can selling be learned? That is the question for this episode.

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Episode 2In Polish

How to win more clients in real estate: 5 marketing methods

Want more clients in a competitive industry? Winning clients is the key to success, and this episode covers the five best marketing methods to bring in new ones.

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Episode 1In Polish

How to build your brand as an agent, with Michał Kozicki

Want to build your personal brand as an agent? Mateusz talks to Michał Kozicki, an agent from Racibórz, Poland, who has been building his brand online for several years.

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