A personal brand that sells, with Szymon Mierzwa
How do you build a personal brand that sells on social media? Szymon Mierzwa, who helps people build and earn from their personal brands, shares the strategies behind his own following of nearly 120,000.
This video is in Polish. The key lessons are written up in English below. If you want to follow the video itself, you can try YouTube's auto-translated subtitles (Settings → Subtitles → Auto-translate → English); their quality varies.
Key lessons from this episode
Szymon Mierzwa works on personal brands with well-known public figures in Poland, including Maciej Orłoś and Daniel Bossy. His own story is unusual: from struggling with addiction to running a large online business.
He built his brand from scratch and has close to 120,000 followers on Instagram, where he shares what he knows.
In this conversation Szymon explains his approach: authenticity, building relationships and selling a lifestyle. His take on criticism and controversy is unusual too. He believes it is worth annoying 80% of people to delight the other 20%.
What you will learn
- What sits at the core of a personal brand
- How to use social media to build relationships with potential property clients
- Whether your follower count on Instagram really matters
- How an agent can become recognisable in their city
- How to balance sharing know-how with showing who you are
- Why it is worth showing parts of your private life
- How to get over the fear of recording video and appearing online
- Why authenticity matters more than avoiding controversy
- Why Instagram Reels were, at the time of recording, the strongest way to grow your reach
- How to find what sets you apart in a crowded market
