6 Instagram mistakes real estate agents make
Want more local followers on Instagram, people who could turn into clients? Avoid these six mistakes. Each one comes with a concrete fix that Mateusz uses himself and with his clients.
This video is in Polish. The key lessons are written up in English below. If you want to follow the video itself, you can try YouTube's auto-translated subtitles (Settings → Subtitles → Auto-translate → English); their quality varies.
Key lessons from this episode
If you want more Instagram followers from your own area, people who could actually become clients, there are six mistakes to avoid.
This video goes through the traps agents most often fall into when they start on Instagram. It does not stop at the problems: for each one you get a concrete fix that Mateusz uses himself and puts in place for his clients.
What you will learn
- Why most agents give up on social media quickly, and how to keep going
- How to shape your content around what potential clients actually need
- How to turn a plain listing into content that holds attention
- Whether posting regularly matters more than quality
- How to show your wins on social media
- How to use storytelling to present a property and stand out
- Which content formats work best for real estate on Instagram
- Why it pays to show the behind-the-scenes of an agent's work, and how to do it well


