How to write a property listing that attracts buyers, with Ania Gratkowska
Two things bring more buyers to your viewings. The first is professional photos and video. The second is often overlooked, yet very powerful: a well-written listing.
This video is in Polish. The key lessons are written up in English below. If you want to follow the video itself, you can try YouTube's auto-translated subtitles (Settings → Subtitles → Auto-translate → English); their quality varies.
Key lessons from this episode
Selling a property? Two things will bring more buyers to your viewings.
The first is obvious: a professional photo and video shoot. The second is often neglected, yet very powerful. A well-written listing does more than show what the apartment has to offer. It makes the reader feel something.
How do you write a good property listing? That is what Mateusz discusses with Ania Gratkowska, a copywriter you will find on Instagram under the name Literówka. A few years earlier she helped him write a listing that stood out. For us a listing is not a pile of facts. It can be a strong sales text that gets buyers excited.
What you will learn
- where to start when writing a listing
- what every property listing should include
- how to write in terms of benefits
- how to present an apartment so it really stands out
- how to get more enquiries from your listings and sell more apartments
